Welcome to your Pregnancy Resource Center Awareness Campaign Toolkit
Recently, the state of Massachusetts ran a statewide pro-abortion defamation campaign against Pregnancy Resource Centers (PRCs). Sadly, the state’s campaign was successful, resulting in increased abortions and decreased traffic into PRCs.
In response, we have launched a massive multimedia campaign of our own – a counter-campaign to spread the truth, combat the deception, empower women, and save babies.
THE CAMPAIGN STRATEGYWhen the abortion industry says it’s pro-choice, it means only one “choice.” Their slogan “My Body, My Choice” is solely about pushing abortion. We’re turning that phrase on its head. It is your body. It is your choice. But it’s Pregnancy Resource Centers that provide women with real choices.
The following ethos has served as the guiding principle for this campaign and the materials we’ve created to support it. Any work produced by PRC’s and/or PRC allies and advocates in support of this campaign should follow this language and philosophy as a springboard for everything they create, such as emails, social posts, and collateral material.
CHOICE BEGINS HERE
Every woman possesses an indomitable spirit.
A spirit that embraces challenges that spark new beginnings.
This is the start of a powerful chapter in your life. A chapter of triumph, joy, success, and love.
Pregnancy Resource Centers believe that every journey begins with a crucial choice. And it’s the hardest choices that often lead to a life beyond our wildest imaginations.
You are not defined by your circumstances but by the choices you make, and we’re here to help.
Take a brave step. Embrace your strength. You don’t have to navigate this journey alone.
Pregnancy Resource Centers. Choice Begins Here.
Download the commercials and print ads provided below to spread the truth about Pregnancy Resource Centers:
