The Disturbing Truth About an Industry That Depends on Babies Yet Supports Abortion

As a first-time mom expecting a baby this September, my social media feed has completely changed. What used to be filled with news and politics is now full of pregnancy advice, nursery ideas, and – of course – ads for diapers.

However, I didn’t expect that preparing for my baby would lead me to discover something deeply disturbing about the diaper industry.

Like most parents, I assumed choosing a diaper brand would come down to comfort, quality, and price. The last thing I expected was to learn that many of the most recognizable diaper brands in America have publicly aligned themselves with the abortion industry.

But the more I looked into it, the worse it got.

After the Supreme Court overturned Roe v. Wade, Procter & Gamble – the company behind Pampers and Luvs – expanded employee healthcare coverage to include travel for abortions. Meanwhile, Kimberly-Clark, the manufacturer of Huggies, has been matching employee contributions to Planned Parenthood for two decades.

Other companies have taken similar positions. The Honest Company has also pledged to ensure employees can access an abortion “regardless of where they live,” including transportation to another state. Hello Bello has promised to help cover costs and provide paid time off for employees travelling for an abortion.

Even newer premium diaper brands have weighed in. After the Roe decision, Coterie publicly posted that it felt “lost” without abortion access and framed abortion as essential to reproductive freedom.

As a mom-to-be, discovering this wasn’t just surprising – it was deeply unsettling.

I’m currently carrying a child I already love more than words can describe. Every doctor’s appointment and ultrasound remind me that life is not abstract. It’s precious. It’s a miracle.

When you’ve seen your baby move on a screen and heard their heartbeat, abortion stops being a political talking point. It becomes a question of protecting a human life.

The irony is impossible to ignore. These companies exist because babies exist, yet many have chosen to support organizations dedicated to ending unborn lives.

Companies built on babies shouldn’t be funding the destruction of unborn life.

Parents want to make the best choices for their children. But most have no idea that the diaper brands they rely on are also taking strong political positions about abortion.

And that’s where the dilemma begins.

Because diapers aren’t optional. Every parent needs them.

Discovering that so many major brands support abortion leaves pro-life parents facing a dilemma they should never have to face: whether buying a basic necessity for their baby also means supporting an industry that destroys life.

That is why alternatives matter. EveryLife, for example, has positioned itself as an explicitly pro-life diaper company and supports Pregnancy Resource Centers. It may not yet be as widely available in stores as the major brands, but its existence shows that parents are not wrong for wanting baby products that align with their values.

Choosing to become a parent means protecting life, nurturing it, and fighting for it.

That’s why this issue matters so deeply – and why the work of the ACLJ matters right now.

While massive corporations and powerful advocacy groups continue pushing abortion access as a “right,” the ACLJ is actively fighting to defund Planned Parenthood, battling a taxpayer-funded smear campaign against pro-life centers, and preserving pro-life laws nationwide.

The fight for life didn’t end with the fall of Roe v. Wade. In many ways, it has only intensified.

But people are still willing to take up that fight.

Because every child deserves to be protected.

Join us in defending the unborn. Sign our petition – Stop the Abortion Industry’s War on Babies.

This article was written by Erin Mills, ACLJ Social Media Manager.